identity palette - dracula

Identity Palette – Dracula by Bram Stoker

Project Type:Magazine spread, Identity Palette
My Role:Student
Client:Northern Alberta Institute of Technology
Tools:Adobe Illustrator
Year:2020

I created this for my Visual Communications class, where I was tasked to choose three novels and create a magazine spread for each of them. These designs had to reflect the mood and themes of the novels. I chose Dracula by Bram Stoker for one of them.

As Dracula is a Gothic horror novel, I used a Gothic font for the drop cap. I added red scribble lines before “Story” and across the bottom of the page; this reflects how the novel is written in diary or letter entries.

The twin circles seen on the left page and before the “Scholarly Criticism” on the right page allude to the fang marks that Dracula leaves on the necks of his victims.

There is a faint blue stain-like pattern in the background to represent fog and murkiness, as in the novel, Dracula usually appears accompanied by fog or mist.

I chose the main colours to be black, white, and red to allude to darkness/night, fangs, and blood, respectively.

Check out my other Identity Palette magazine spreads: The Hobbit and The Secret History!